These 3 CMS applications (WordPress-Joomla-Drupal) actually have a lot of common functions and similarities.

1)All 3 CMS are written with the PHP programming language

2)All 3 are licensed under GNU or General Public License and therefore is free

3)All 3 CMS rely on the MySQL database save,display and edit content inside a website

Each CMS offers positives and negatives and Web designers in Bangkok, web developers in Thailand, bloggers and non-techy end users all have their own respective takes on which open-source CMS is best?

Who is the king of Content Management Systems(CMS) ?- WordPress, Joomla, or Drupal

source: devious media

For more information about picking the right CMS for your SME or Startup please contact us Today.

The SEO landscape is rapidly changing to many ongoing algorithmic “enhancements” such as the recent panda and penguin updates (much to the delight of Navneet Panda) also largely due to rapid technological advances particularly in the mobile/smart phones and portable tablet industries.

Just a few years ago, search engines were strictly limited to users desktops and laptops. Today however, the internet has gone mobile allowing 24/7 accessibility through mobile devices such as the iPhone,iPads,Android devices,Bada handsets,Windows Phone and Blackberry to name a few. 

Many users don’t realize but searching through a desktop search engine and mobile search engine will lead to different results. This means that the mobile search query may give a lower or higher  ranking for your particular website service or product depending on your certain keywords and optimization efforts.

Mobile SEO – Why The Difference in Search Engine Results?

The primary reason there are differences in search results for mobile phones and desktop/laptop devices is the fact that the Mobile search algorithm has a “localized” variation from that of a desktop search using the devices geoIP functionality. 

This distinct native mobile feature allows for more accurate results for local users looking for information about services and products near them.  The different requirements in the desktop vs mobile search engine optimization field have lead to a new field in marketing called Mobile SEO.

What’s the Difference in Mobile SEO Search & Desktop Search?

There are several differences between mobile search requests and conventional searches made through laptop and desktop computers, these differences often alter the results page of a mobile search engine inquiry as compared to a laptop/desktop search engine inquiry. Differences such as:

- Modern Smartphones use different Operating Systems –Blackberry, Bada, Android OS and Apple iOS (iPhone & iPad) are the most common operating systems in Thailand for mobile phones. The main difference lies in the mobile applications developed to browse the net and the search engines these apps use. For example, android users need to login to their droid device or google account meaning that the user will have to do the search query while logged on to the Google network. This means that the search engine rankings for the inquiry/keyword made will be heavily influenced by the mobile users’ personalized search results rather than the actual search results achieved when a user is not logged into google.

- GeoIP based local results are more favored in Mobile search & Mobile SEO – mobile apps installed on today’s smart-phones often requires the knowledge of and tracking by the user smart-phones’ current geographical position ie GeoIP. Once GeoIP is activated the search engines will try to return location based results in the search engine query page and thereby favoring only those sites that are near to your current location. Local or Google places results are often very critical for location based search inquiries.

- Mobile Algorithms – The top search engine companies such as Google,Bing,Yahoo,Baidu and Yandex have created a very different search engine algorithm that is designed for mobile phones. The new mobile algorithm is a generally a combination of both the laptop/desktop algorithms along with the GeoIP based mobile search algorithm.

Mobile SEO‘d search results and its underlying algorithms and results are indeed very different than the desktop/laptop versions. While Mobile SEO is still a relatively new field, it is highly advisable that SME’s and start-up segment their marketing efforts between laptop/desktop & mobile/tablet users as the results and interactions are unique to the device on which they are seen. 

Mobile SEO and mobile marketing should be incorporated in ALL marketing campaigns since mobile searches now account for over 30% of all inquires being made today with the number expected to surpass that of desktop/laptop users sometime next year.

If you want to learn more about mobile seo and how it can help your SME or startup please contact us today.

For any successful marketing campaigns, it’s critical to understand the overall preferences,goals and concerns of each of your buyers personas and to then tailor your message and content accordingly. When done correctly, the target audiences will feel captivated by your message, as if you are speaking directly to them, answering all their questions,using their language thus significantly increasing the likelihood that they will want to buy from or engage with your services or products.

How Can I Find My Perfect Customer?

 Build a Customer Avatar !

To help personalize your buyers personas and profiles, i often give my “ideal” personas distinct names, traits and photos. Creating visuals helps compartmentalize these archetypal people and will help direct a very refined message to them. 



Get to know your customers – Buyer Personas Exposed

There are several steps you can take to help build a useful buyer persona. What you’re really trying to do is get to know your customers and buyers. How can we do this? Simple…Go out there and talk to them! 

One short conversation with a customer is more valuable than a 1000 brainstorming sessions inside a vacuum.

If your product and/or service already have a customer base then Inceva recommends:
• Speaking to your customers in person. Ask them about their overall experiences with your product/service and about their regular lives.
• Listen in or record customer service calls (Phone analytics) to your sales or service departments
• Conduct simple customer surveys with rewards if needed ( Gather information)
• Read the customer comments on your website,blog or social media channels such as Facebook,HI5, forums etc. (Don’t have a social media marketing presence? contact us)
• Interview your gate keeps,sales team and other employees that interact with clients to see what they’ve learned from your customers.

If you a start-up or new business and don’t have customers then Inceva recommends:
• Reading the websites,blogs,newspapers and publications that your customers read. What do these channels write about? How do these news outlets present information to their readers?
• Read trade journals and industry blogs. What are they writing about? What are popular trends?
• Scan the social media networks for relevant groups and forums where your potential customers can be found. What are these groups talking about/sharing with each other? How are they sharing this information?
• Do keyword research of specific terms and phrases that are used to describe what you offering (Google keywords search is great and Free!). What are the most relevant and popular terms? High competition vs Low?
• Read research reports about your new market segment. What are some key legal and market trends in your industry?
• Are there other companies/products or serves already in your market? Read their brochures,websites,white papers,annual reports and case studies. How are they addressing their customers needs?

Once you have asked the right questions and carefully sifted through the mountain of answers and data you should start seeing patterns emerge that allow you to easily segment your ideal customers into very specific groups based on their buyers personas. I find that giving each specific group a unique and personal name, like “Opinionated Orm” or “Indecisive Ittiporn.”

Try to build a list the qualitative characteristics of each “persona.” Describe that ideal person/customer in terms like the ones i have outlined in this post, that is tailored specifically to your ideal customer.

Experiment – Experiment – Experiment

Facts and statistics are available to everyone; it’s interpretation & implementation that is key. Try to distribute these created personas to your marketing, sales and customer service departments so everyone can get to know who your buyers are.

You can now start to craft a very targeted message that will resonate with each type of persona you have identified, like you are talking directly to and only to them.

For more information about gathering your buyers personas for for a customized advertising campaign please contact us.

Infographics are great to expose trends by showing the overall meta patterns in events, or to make single information points easily visible and understandable. The actual visual display of this data is the most interesting thanks to this digital world. This new source of inspiring information can be a quick entry point to a very wide audience.

The key is for Infographic design and representation is deeply rooted in the context of the data and the desired message.

The beauty and art of an Infographic is that unlike text and numbers, images don’t need explanations or translations. They are the message.

Here are a few great examples…

source: Kuoni

For more information about how Inceva Infographics can help your business tell its message please contact us today.